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Showing posts from October, 2024

NARRATIVE

  Narrative: blog task Read  Media Factsheet 14 - Telling Stories: The Media's Use of Narrative  and answer the following questions: 1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.        "The Lion King" : Equilibrium : Simba is born and introduced to the Pride Lands where all is peaceful. Disequilibrium : Scar plans Mufasa’s death and Simba is exiled, leading to chaos in the kingdom. New Equilibrium : Simba returns, defeats Scar, and restores peace and order to the Pride Land 2) Complete the activity on page 1 of the Factsheet: find a  clip  on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot.     Stranger things: Setting : The show opens in a quiet 1980s neighborhood, full of objects like old TVs and bi...

GENRE

 Genre Task 1: 1) What example is provided of why visual iconographies are so important?       Genres are categories or types of media text. Genres are recognizable      through the repeated use of generic codes and conventions. Most commonly, codes and conventions are considered as coming  from the iconographies (specific visual or aural media language choices).     eg: mise en scene and high key lighting. 2) What examples are provided of the importance of narrative in identifying genre?       Genre can also be indicated in the way the story is t old via its narrative (the structure of the story telling) and plot (the e vents and occurrences within the story)      eg:  Some genres have particular types of story lines. For example, in a  soap opera it would not be unusual to see one of the story-lines  follow a family having to deal with a domestic situation such as a  member of the fami...

Blog feedback and learner response

 ‘Blog feedback and learner response’ Mr Halsey's Feedback: WWW: Your blog is 100% up-to-date which is brilliant to see – you’ve made a great start in Media! Your answers show an understanding of the key concepts we have covered so far which is a good sign so now it’s about adding the depth and detail required at A Level – particularly if you want to aim for that A/A* grade. You are picking the right details out of the texts we are asking you to read (e.g. criticisms of Reception theory) and so next it will be about making sure we can discuss those points or criticisms in exam or assessment situations.   EBI: Three areas to improve: firstly, a simple one – make sure you are writing the title to each blogpost as this will make it easier for both of us to keep track of your work. Secondly, make sure you are answering the question. For example, the two questions on the English short film in Semiotics don’t really engage with what the questions are getting at. It reads a little ...

RECEPTION THEORY

  Reception theory Dominant, Preferred, or Hegemonic Reading : what the producer/creator intends – the ‘natural’ reading Negotiated Reading : a middle ground between the producer’s intentions and the audience’s individual views Oppositional or ‘Counter-Hegemonic’ Reading : an alternative reading that is actively against the producer’s intentions. Task 1: Preferred Reading: 50 Cent symbolizes strength and success, and Reebok products are associated with these traits. Negotiated Reading : 50 Cent’s story is inspirational, but the association with Reebok is forced or problematic in some ways. Oppositional Reading: The ad glamorizes violence and exploits 50 Cent’s past, and its message is harmful. Advert of my choice:  Preferred reading : Viewers believe the producer's intended message is that Heinz is the best and the most authentic brand of ketchup. Negotiated Reading : The audience acknowledges Heinz is good but may not be fully convinced that "no one grows ketchup like ...

READING AN IMAGE

Image
  Reading an image - media codes Technical codes: Camerawork/photographic Lighting Sound Editing Written or verbal codes Language/words Slogans Cover lines/titles Dialogue Written codes are also called lexical codes (related to language) Symbolic or non-verbal codes Mise-en-scene (CLAMPS) facial expression Colour Typographic codes  Narrative codes Roland Barthes suggests narratives are driven by specific codes. Enigma codes: something that creates a question. Action codes : something that promises drama .   Technical Codes The low-key lighting creates a moody atmosphere, accentuating the man’s features while casting shadows that enhance his mysterious presence. The key light  on his face directs attention to his cheekbones and facial structure, potentially symbolizing strength and resilience. The shadows around his eyes showcase an enigma code. Written codes The font fills in the 'O ' character, to mirror his past or mimic a bullet. There is a slogan that reads ...