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Showing posts from January, 2025

Feminist and gender theory

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  Media Magazine reading - two articles on feminism and theory Read  Playing With The Past: Post-feminism and the Media  ( MM40 , page 64 -  our Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? Lara Croft in Tomb Raider : The character is constructed with exaggerated sexualized features, designed to appeal to a heterosexual male audience. Advertising campaigns that use women as decorative objects or sexualized figures to sell products reinforce male gaze ideologies. 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form?    The article argues that these texts represent sexism in a different form, often disguised as empowerment. They perpetuate patriarchal ideals under the guise of post-femi...

Introduction to feminism

 EVERYDAY SEXISM: Why did Laura Bates start the Everyday Sexism project?   Laura Bates started the Everyday Sexism project in 2012 as a response to the lack of attention paid to women's everyday experiences of sexism. She wanted to create a platform where women could share their stories to raise awareness about the normalisation of misogyny in society. How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in Western societies?   The Everyday Sexism project challenges the idea of post-feminism , which assumes gender equality has been achieved and feminism is no longer needed. It shows that sexism is still widespread in everyday life, meaning that feminism is still needed in Western societies to address ongoing inequalities and gender-based issues. Why was new technology essential to the success of the Everyday Sexism project? New technology, particularly social media , allowed the Everyday Sexism project to gain attenti...

Media Regulation

Media regulation: blog tasks 1) What is regulation and why do media industries need to be regulated? Regulation is when the media is monitored and content and products are checked to avoid harmful or inappropriate material 2) What is OFCOM responsible for? OFCOM is responsible for regulating television, radio, telephone services, and some aspects of the Internet. 3) Look at the section on the OFCOM broadcasting code. Which do you think are the three most important sections of the broadcasting code and why? Section 3: Crime, Section 5: Impartiality and Undue Prominence of Views and Opinions Section 7: Fairness 4) Do you agree with OFCOM that Channel 4 was wrong to broadcast 'Wolverine' at 6.55pm on a Sunday evening? Why? I disagree, as I think Wolverine isn't that violent. Also, due to less violence exposure, kids will be less likely to mimic action. 5) List five of the sections in the old Press Complaints Commission's Code of Practice .  Section 1: Accuracy Section 4: H...