Feminist and gender theory
Media Magazine reading - two articles on feminism and theory Read Playing With The Past: Post-feminism and the Media ( MM40 , page 64 - our Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? Lara Croft in Tomb Raider : The character is constructed with exaggerated sexualized features, designed to appeal to a heterosexual male audience. Advertising campaigns that use women as decorative objects or sexualized figures to sell products reinforce male gaze ideologies. 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? The article argues that these texts represent sexism in a different form, often disguised as empowerment. They perpetuate patriarchal ideals under the guise of post-femi...