Advertising: Introduction to Postcolonialism
Advertising: Introduction to Postcolonialism 1) What is colonialism – also known as cultural imperialism? Colonialism is when powerful countries such as Britain, France, Spain, Portugal, and the Netherlands claimed land that was already inhabited by people who often lacked the power to resist. The colonisers believed that the native populations were intellectually and culturally inferior, so they justified their actions by claiming they were ‘civilising’ these societies. 2) What is postcolonialism? Postcolonialism is the critique of colonialism and its lasting effects. It challenges the traditional white, patriarchal views established during the colonial era and questions how these attitudes continue to shape modern society and culture. 3) How does Paul Gilroy suggest postcolonialism influences British culture? Paul Gilroy argues that Britain has not properly confronted its colonial history and as a result, there remains an underlying desire to keep control or superiority ov...