Gurleen A level exam

 Notes: Bandura: Social learning theory: Albert Bandura’s social learning theory was based on an influential psychology study involving a bobo doll and children’s behaviour after observing violent acts.  Social learning theory suggests people learn from one another, via observation, imitation, and modeling. Stanley Cohen: moral panic Moral Panic occurs when the media defines someone or something as a threat to society. Stanley Cohen created the term. Cohen suggested in his 1972 book ‘Folk Devils and Moral Panics’ that a moral panic occurs when a “condition, episode, person or group of people emerges to become defined as a threat to societal values and interests”. Cohen suggested the media plays an important role in creating moral panic, even if just through news reports. Cohen defined his five stages of moral panic as: 1) Something or someone is defined as a threat to values or interests 2) This threat is depicted in an easily recognisable form by the media 3) There is a rapid...

  Audience theory 1: blog tasks Hypodermic needle model 1) Read this  Mail Online article about the effects of video games. How does this article link to the hypodermic needle model? This the article seems to claim that playing violent video games makes people more aggressive or desensitized to violence, which ties directly into the hypodermic needle model. This model suggests that audiences just passively absorb whatever media they consume, which directly affects their behavior. The article implies that these games can make players act out what they see, without considering other factors that might influence their behavior. 2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone criticise this front page? The way the Daily Mail covered the Talk Talk hacking case seems to suggest that young people are at risk of being “corrupted” by exposure to hacking or digital culture. This links w...

  Psychographics  Notes from Mcguffin Young and  Rubicon  invented a successful psychographic  profile known as their 4 Cs  Marketing Model: Cross Cultural Consumer Characterisation. They suggested people fit into one of seven groups: Resigned Rigid, strict, authoritarian and chauvinist values, oriented to the past and to Resigned roles. Brand choice stresses safety, familiarity and economy. (Older) Strugglers Alienated, Struggler, disorganised - with few resources apart from physical/mechanical skills (e.g. car repair). Heavy consumers of alcohol, junk food and lotteries, also trainers. Brand choice involves impact and sensation. Mainstreamers Domestic, conformist, conventional, sentimental, passive, habitual. Part of the mass, favouring big and well-known value-for-money 'family' brands. Almost invariably the largest 4Cs group. Aspirers Materialistic, acquisitive, affiliative, oriented to extrinsic... image, appearance, charisma, persona and fashion. Attr...

  Assessment 1: learner response FEEDBACK: Revise other narrative theories Focus on social/cultural context MARK SCHEME: Influences of genres on audience Influences of genres on industries eg: templates, economic reassurance EXEMPLAR : Knowledge of influences of the genre on the audience eg: enigma code mention of genre theories Examples given THEORIES: Ferdinand De Saussure- polysemic (more than one meaning) Stuart Hall- hegemonic reading (what the producer intends), oppositional (alternative reading that is actively against the producer's intentions. WEAKNESS: Add theories to back up the point give examples  Focus on cultural/social context