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 Assessment 1: learner response


FEEDBACK:

  • Revise other narrative theories
  • Focus on social/cultural context

MARK SCHEME:
  • Influences of genres on audience
  • Influences of genres on industries eg: templates, economic reassurance

EXEMPLAR :
  • Knowledge of influences of the genre on the audience eg: enigma code
  • mention of genre theories
  • Examples given

THEORIES:
  • Ferdinand De Saussure- polysemic (more than one meaning)
  • Stuart Hall- hegemonic reading (what the producer intends), oppositional (alternative reading that is actively against the producer's intentions.

WEAKNESS:
  • Add theories to back up the point
  • give examples 
  • Focus on cultural/social context

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INDEX

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INTRODUCTION TO MEDIA media consumption audit SEMIOTICS READING AN IMAGE RECEPTION THEORY Blog feedback and learner response GENRE NARRATIVE Assessment 1: learner response Psychographics AUDIENCE THEORY Audience theory 2 Industries: Ownership and control Hesmondhalgh - Cultural Industries Public service broadcasting Media Regulation Introduction to feminism Feminist and gender theory collective identity Ideology Media Assessment 2 learner response
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