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Showing posts from February, 2025

Media Assessment 2 learner response

 Feedback: WWW: This is a strong assessment across all four questions with good knowledge and understanding shown. EBI: For the top level we need to develop a more critical perspective,eg, challenging some of the theories we have learnt. Final point on technology was great- ellaborate. TASK 2 1) Excellent analysis of the product that is detailed and critically engages with the nuanced aspects of how media language is used to construct meaning. 2) Maintain control and profit at every stage of chain of production (vertical int.) 3) Excellent knowledge and understanding of public service broadcasting and its impact on media audiences and industries that is consistently supported by highly appropriate and effective examples. 4) Judgements and conclusions regarding the application of audience effects theory are perceptive and fully supported with detailed reference to theories and examples. Task 3 3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you...

Ideology

Part 1: Media Magazine reading Media Magazine issue 52 has two good articles on Ideology. You need to read those articles ( our  Media Magazine archive is here ) and complete a few short tasks linked to them.  Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. The article explores how those in power use media to maintain ideologies. 2) What view of capitalist ideology is presented in the Hunger Games films? The film shows how  the wealthy individuals live in luxury while the lower class suffer in poverty and repression, reflecting real-world inequalities 3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs The Hunger Games films suggest that the media is a powerful tool that can manipulate and form dominant ideologies. 4) What is YOUR opinion on this topic? Do you think the media shapes our values and beliefs? I believe the med...

collective identity

  Task 1: Media Magazine article Read the Media Magazine article on collective identity:  Self-image and the Media  (MM41 - page 6). Our  Media Magazine archive is here . Complete the following tasks on your blog: 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' Who are you? – Identity is shaped by both personal experiences and external influences, particularly media representations "The rise of the individual" - individualism "From citizen to consumer" - creating and then satisfying desires "Branding and lifestyle" - Branding is the association of a ‘personality’ with a product. 2) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean? The phrase 'style over substance' suggests that appearance, branding, and image are prioritized over meaning or authenticity. I believe substance still exists in areas such as journalis...