Advertising: David Gauntlett and masculinity
Read this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? Gauntlett highlights how traditional gender roles are less rigid than before. He provides examples such as: Women moving beyond stereotypical domestic roles into professional and leadership positions . Masculine ideas of toughness has changed as there is more focus on men's emotional health There are new alternative ideas of gender 2) How does Gauntlett suggest the media influences the way we construct our own identities? Tv shows or songs provide us with perpectives on life Audience is given choice- these choices can be good or bad 3) What does Gauntlett suggest regarding generational differences? Is it a good thing that the media...