Gurleen A level exam

  Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? Mistry suggests that since the mid-1990s, advertising has become more aware of gender issues and started to reflect more diverse representations of women. This includes promoting female empowerment, and depictions of women who are more active, independent, and assertive. Advertisers also started to use a broader range of body types and appearances in their campaigns, moving away from the stereotypical, idealized images of women 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? In the 1940s and 1950s, advertising often reinforced traditional female stereotypes, s...

  1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. The Marmite Gene Project advert constructs a narrative based on the idea that a person’s love or hate for Marmite is genetically determined, linking to Levi Straus's theory on binary opposition through division of two groups.. Barthes’ enigma code is also present, as viewers are intrigued by the test results, keeping them engaged. 2) What persuasive tecchniques are used by the Marmite advert? It uses  emotional appeal  by showing people's feelings/ views on marmite. For example, the pregnant woman finds out her baby is a hater, which acts as an emotional appeal, engaging the audience further. 3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’? John Berger argues that advertising plays on consumer desires, creating an aspirational world that people want to be part of. He suggests that advertising presents ...

INTRODUCTION TO MEDIA media consumption audit SEMIOTICS READING AN IMAGE RECEPTION THEORY Blog feedback and learner response GENRE NARRATIVE Assessment 1: learner response Psychographics AUDIENCE THEORY Audience theory 2 Industries: Ownership and control Hesmondhalgh - Cultural Industries Public service broadcasting Media Regulation Introduction to feminism Feminist and gender theory collective identity Ideology Media Assessment 2 learner response

Why is representation an important concept in Media Studies? Representation is important in Media Studies because the media shapes how we perceive the world. It stands between reality and our understanding, influencing how we view images, ideas, or events.  How does the example of Kate Middleton show the way different meanings can be created in the media? Kate Middleton's image can be seen differently depending on whether it’s an official or paparazzi photo. An official image is carefully controlled by Kate and the royal team, considering her outfit, location, and expressions to convey a specific message. In contrast, an unofficial paparazzi photo might show a less controlled version of her, potentially changing the way audience views her. Summarise the section 'The how, who and why of media representation' in 50 words. Media representations are shaped by the choices producers make to communicate specific images or emotions. These decisions affect how audiences interpret me...