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OSP: Paul Gilroy - Postcolonial theory and diasporic identity

  OSP: Paul Gilroy - Postcolonial theory and diasporic identity Go to our Media Factsheet archive on the Media Shared drive and open  Factsheet 170: Gilroy – Ethnicity and Postcolonial Theory . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or you can  access it online here  using your Greenford Google login. Read the Factsheet and complete the following questions/tasks: 1) How does Gilroy suggest racial identities are constructed? He has consistently argued that racial  identities are historically constructed – formed by colonialization,  slavery, nationalist philosophies and consumer capitalism. 2) What does Gilroy suggest regarding the causes and history of racism? Gilroy states that racial difference  and racial identities are the product of racial oppression. Racial  identities are caused by historical conflicts that have brought different  groups into opposition. 3) What is ethnic absolut...

Taylor Swift CSP - Audience and Industries

  Taylor Swift CSP - Audience and Industries Audience Background and audience wider reading Read  this Guardian feature on stan accounts and fandom . Answer the following questions: 1) What examples of fandom and celebrities are provided in the article? Keke Palmer, Matty Healy, Julia Fox and Taylor Swift 2) Why did Taylor Swift run into trouble with her fanbase?   The presale for Taylor Swift’s tour turned into a battle royale for fans locked out of Ticketmaster’s system, frazzled Swifties voiced their disappointment. 3) Do stan accounts reflect Clay Shirky's ideas regarding the 'end of audience'? How? Yes, Stan accounts demonstrate Shirky’s ‘end of audience’ concept because fans are no longer passive consumers of media—they’ve become active participants. They produce their own edits, memes, commentary, and content that shapes how others view their favourite artists. This shows that the audience now collaborates in media production rather than simply watching or li...

Taylor Swift CSP - Language and Representations

  Taylor Swift CSP - Language and Representations Narrative Go to  our Media Magazine archive  (issue  MM79 ) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions:  1) Why is Taylor Swift re-recording her earlier albums?  She is re-recording her music as a record company had bought all her music, therefore she wants to reclaim her music back and keep her music solely to her page. 2) Why did Taylor Swift choose to make the short film 'All Too Well'?  In order to demonstrate her ability to control her own narrative. 3) What other examples are provided in the article of Taylor Swift using media to construct her own image?  Her albums are available there and she directs all of her content aswell. Taylor Swift textual analysis Work through the following tasks to complete your textual analysis of Taylor Swift's website and social media.  1) Go to  Taylor Swift's website . What...

Influencers and celebrity culture

  Influencers and celebrity culture: blog tasks 1) How has YouTube "democratised media creativity"? YouTube has opened up media production to ordinary users who can now upload and share their own content. These users are often called ‘produsers’ or ‘prosumers’ . Unlike traditional media, content on YouTube is published before being judged by audiences. 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'? Many leading influencers are American, partly due to the global reach of the English language. However, this dominance allows U.S. creators to promote their lifestyles, ideologies, and cultural values to international audiences, spreading Western norms and attitudes across global digital platforms. 3) How do influencers reinforce capitalist ideologies? Influencers promote consumerism by subtly advertising products through endorsements, sponsorships, or product placements. Their content often encourages audience...

The Gentlewoman: Audience and Industries blog tasks

  The Gentlewoman: Audience and Industries blog tasks 1) Article Questions What does the article suggest is different about The Gentlewoman compared to traditional women’s magazines? It is minimalist and stands out from typical lifestyle magazines for women, offering a fresh perspective on what a magazine can be. What representations are offered in The Gentlewoman? The magazine presents modern, independent middle- to upper-class women without focusing solely on selling products to them. List the key statistics in the article on the average reader of the magazine 61% of readers are aged between 28–46. 47% of readers fall into the A or B socioeconomic categories. The average reader earns £87,000. What is The Gentlewoman Club? A members-only club hosting events such as talks by well-known figures and exclusive tours. What theorists does it suggest we can apply to The Gentlewoman’s club? Clay Shirky, Henry Jenkins’ fandom theories, and David Gauntlett’s ideas on how media products help...

Industries: the appeal of print - blog tasks

  Industries: the appeal of print - blog tasks Writer’s Edit – Academic Journal Article on Independent Magazines What is the definition of an independent print magazine? An independent magazine is published without the financial backing of a large corporation or institution, giving its creators full control over both publication and distribution. What does Hamilton (2013) suggest about independent magazines in the digital age? Hamilton (2013) describes them as a global niche. Why does the article suggest that independent magazines might be succeeding while global magazine publishers such as Bauer are struggling? Large publishers like Bauer Media and News Limited in Australia struggle to keep readers who move online, whereas independent magazines use digital developments to their advantage and maintain a strong online presence. What does the article suggest about how independent publishers use digital media to target their niche audiences? They focus less on...