Gurleen A level exam

  1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. The Marmite Gene Project advert constructs a narrative based on the idea that a person’s love or hate for Marmite is genetically determined, linking to Levi Straus's theory on binary opposition through division of two groups.. Barthes’ enigma code is also present, as viewers are intrigued by the test results, keeping them engaged. 2) What persuasive tecchniques are used by the Marmite advert? It uses  emotional appeal  by showing people's feelings/ views on marmite. For example, the pregnant woman finds out her baby is a hater, which acts as an emotional appeal, engaging the audience further. 3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’? John Berger argues that advertising plays on consumer desires, creating an aspirational world that people want to be part of. He suggests that advertising presents ...

INTRODUCTION TO MEDIA media consumption audit SEMIOTICS READING AN IMAGE RECEPTION THEORY Blog feedback and learner response GENRE NARRATIVE Assessment 1: learner response Psychographics AUDIENCE THEORY Audience theory 2 Industries: Ownership and control Hesmondhalgh - Cultural Industries Public service broadcasting Media Regulation Introduction to feminism Feminist and gender theory collective identity Ideology Media Assessment 2 learner response

Why is representation an important concept in Media Studies? Representation is important in Media Studies because the media shapes how we perceive the world. It stands between reality and our understanding, influencing how we view images, ideas, or events.  How does the example of Kate Middleton show the way different meanings can be created in the media? Kate Middleton's image can be seen differently depending on whether it’s an official or paparazzi photo. An official image is carefully controlled by Kate and the royal team, considering her outfit, location, and expressions to convey a specific message. In contrast, an unofficial paparazzi photo might show a less controlled version of her, potentially changing the way audience views her. Summarise the section 'The how, who and why of media representation' in 50 words. Media representations are shaped by the choices producers make to communicate specific images or emotions. These decisions affect how audiences interpret me...

 Feedback: WWW: This is a strong assessment across all four questions with good knowledge and understanding shown. EBI: For the top level we need to develop a more critical perspective,eg, challenging some of the theories we have learnt. Final point on technology was great- ellaborate. TASK 2 1) Excellent analysis of the product that is detailed and critically engages with the nuanced aspects of how media language is used to construct meaning. 2) Maintain control and profit at every stage of chain of production (vertical int.) 3) Excellent knowledge and understanding of public service broadcasting and its impact on media audiences and industries that is consistently supported by highly appropriate and effective examples. 4) Judgements and conclusions regarding the application of audience effects theory are perceptive and fully supported with detailed reference to theories and examples. Task 3 3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you...

Part 1: Media Magazine reading Media Magazine issue 52 has two good articles on Ideology. You need to read those articles ( our  Media Magazine archive is here ) and complete a few short tasks linked to them.  Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. The article explores how those in power use media to maintain ideologies. 2) What view of capitalist ideology is presented in the Hunger Games films? The film shows how  the wealthy individuals live in luxury while the lower class suffer in poverty and repression, reflecting real-world inequalities 3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs The Hunger Games films suggest that the media is a powerful tool that can manipulate and form dominant ideologies. 4) What is YOUR opinion on this topic? Do you think the media shapes our values and beliefs? I believe the med...

  Task 1: Media Magazine article Read the Media Magazine article on collective identity:  Self-image and the Media  (MM41 - page 6). Our  Media Magazine archive is here . Complete the following tasks on your blog: 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' Who are you? – Identity is shaped by both personal experiences and external influences, particularly media representations "The rise of the individual" - individualism "From citizen to consumer" - creating and then satisfying desires "Branding and lifestyle" - Branding is the association of a ‘personality’ with a product. 2) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean? The phrase 'style over substance' suggests that appearance, branding, and image are prioritized over meaning or authenticity. I believe substance still exists in areas such as journalis...