Y12 exam - Media Paper 1: Learner response

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 Y12 exam - Media Paper 1: Learner response


Create a new blogpost on your Media Exam blog called 'Media Paper 1 learner response' and work through the following tasks:

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).
Question 1 starts really well, but question 2 doesn't match it, so it may be about exam techniques and timing to get to another grade up. You are not far off!

2) Read the mark scheme for this exam carefully, paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board is expecting. For your LR blogpost, identify ONE point you could have added for the first three questions in Section A:

Q1 (unseen text) additional point/theory: 
• This advertisement makes heavy use of what Neale describes as ‘instances of repetition’, where
familiar tropes and imagery are used to engage with audience expectations around media products.
The advert works by explicitly connecting the watch to these well-worn ideas with the notion of
‘difference’ perhaps coming from the unusual foregrounding of the watch in the image, which is
presumably a new model for the audience to desire.

Q2 (unseen text and CSP) additional point/theory/CSP reference: 
The product self-consciously uses signifiers which symbolise British identity (the London
skyline, the union flag etc). At one level, this could be read as an attempt to engage with the
audience’s nostalgia for a time when Britain was powerful - what Gilroy describes as
‘Albionistic melancholia’

Q3 (music video) additional point/theory/CSP reference: 
Shadowy images of what seem to be young men fighting in the streets reinforce negative
stereotypes of youth built around delinquency and criminality

3) Now focus on Section B. Section B began with two questions testing your knowledge of industry terminology. Make sure you know the answers to these (get the answers from the mark scheme if you have to):

Benefits of horizontal integration: 
• Spreading risk across a range of different businesses and platforms (1 mark)
• Creating new potential revenue streams (1 mark)

Vertical integration: Vertical integration is a form of conglomerate ownership where the parent company owns subsidiaries in the same chain of production. This can reduce costs, increase profits and importantly
ensures that creative control over media products is retained by the conglomerate. A good example
of this would be Disney’s ownership of companies across film production, post-production,
distribution and exhibition.

4) The Section B CSP focus was on Blinded By The Light. Look at the mark scheme and write a definition of traditional marketing with examples.
Traditional marketing is the common way of marketing and it is more expensive than digital marketing.

5) Finally, identify three things you plan to revise before your next Media assessment or mock exam (e.g. terminology, particular theories or CSPs etc.) 
Revise industry terminolgy
work on timing
work on genre and genre theorist

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