Learner response blog tasks
FEEDBACK:
Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
WWW:
Q3 is superb! Now just need to hit that level throughout.
EBI:
Q2 - cover both texts in terms of answering the question.
Question 1:
Talk about facial expressions- open mouth presenting seducitvity or desire and how the male's dirct eye contact with audience shows he is in power.
Female Gaze - objectificaation of male
Question 2:
The representation of the male as hunter in a foreign jungle setting suggests a reference to the British Empire and the colonial dominance of the 19th century.
Representation of gender reinforces Judith Butler’s idea of gender as performance –
dominant/submissive gender roles clearly reinforced in construction of advert.
Question 3:
• Double consciousness: Paul Gilroy used the term double consciousness to reflect the Black
experience in the UK and USA. One aspect is living in a predominantly white culture and
having an aspect of identity rooted somewhere else. He describes this as a “liquidity of
culture”. He also uses it to highlight the disconnect between black representations in the
media and actual lived experience. Often, these representations are created by white
3) Look at your answer and the mark scheme for Question 1 (Diamonds advert unseen text). List three examples of media terminology or theory that you could have included in your answer.
Female gaze, more on facial expressions and reference to other sources (intertextuality)
4) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the Score hair cream advert do you need to revise or develop in future?
Colonialism- talk about context of the time
5) Now look over your mark, comments and the mark scheme for Question 3 - the 9-mark question on Sephora Black Beauty Is Beauty. List any postcolonial terminology you could have added to your answer here.
Double- consciousness
othering
q3 IS
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