Gurleen A level exam

  Blog tasks: Sephora Black Beauty Is Beauty CSP Work through the following tasks to make sure you're an expert on the Sephora CSP and particularly the wider social and cultural contexts. Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? "Overall, it shows show the trends, products and tools in the mainstream beauty sphere and their inherent connection to Black beauty culture" Sephora aimed to recognise and celebrate the influence of Black culture on mainstream beauty. The campaign was to honor Black innovators and creators, acknowledging that many beauty trends and products have roots in Black culture. By doing so, Sephora intend...

  Magazine front cover - Learner response FEEDBACK: Mark out of 15 for Media Language: 10   WWW: You’ve clearly researched and planned this magazine which is such an important part of the production process. The magazine itself is clearly recognisable – your production does not stand out massively alongside other Gentlewoman front covers which is a good sign. Your main image – both in terms of the of the initial photoshoot and your Photoshop editing afterwards – is very strong so the challenge now is adding the professional design touches to open up the A*-B grades.   EBI: When deconstructing your cover in some detail, there are a few key areas we can improve on for our real coursework next year. Firstly, font and typography is crucial – you have used a slightly different font for your cover which changes the tone/style of the magazine. Your font loses a bit of the sophistication that the Gentlewoman is trying to convey. Along similar lines, text positioning isn’t quite p...

FEEDBACK:  Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW:  Q3 is superb! Now just need to hit that level throughout. EBI: Q 2 - cover both texts in terms of answering the question. Question 1:  Talk about facial expressions- open mouth presenting seducitvity or desire and how the male's dirct eye contact with audience shows he is in power.  Female Gaze - objectificaation of male Question 2:  The representation of the male as hunter in a foreign jungle setting suggests a reference to  the British Empire and the colonial dominance of the 19th century.                     Representation of gender reinforces Judith Butler’s idea of gender as performance – dominant/submissive gender roles clearly reinforced in construction of advert. Question 3: • Double consciousness: Paul Gilroy used the term double consciousness to re...

  Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home  you can download it here  if you use your Greenford login details to access Google Drive. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? In the 1960s, agencies relied more on creative instinct and were less reliant on market research. 2) What representations of women were found in post-war British advertising campaigns? Women were represented as housewives or mothers. 3) Conduct your own semiotic analysis of the Score hair cream advert: What are the connotations of the mise-en-scene in the image ? You may wish to link this to relevant contexts too.   ...

  Magazine practical production: tasks Create a blogpost called ' Magazine practical task research and planning ' and complete the following tasks: Research 1) Use Google to research potential magazines that you could use as your brand/design for this project.  Create a shortlist of  three  potential magazines and upload an example front cover from each one. We recommend looking at lifestyle magazines or a similar genre as these are more achievable to re-create.                                                                     2) Choose  one  of the three magazine brands to use for your project e.g. GQ, Vogue or The Gentlewoman. Then f ind  three  different front covers for your chosen magazine and embed them in your blogpost. Analyse the fonts, colours and typical design. What ...