Gurleen A level exam

  1)  OSP: Clay Shirky - End of Audience blog tasks 2)  OSP: Influencers and celebrity culture 3)  OSP: Taylor Swift CSP - Language and Representations 4)  OSP: Taylor Swift CSP - Audience and Industries   5)  Baseline Assessment learner response 6)  OSP: Postcolonial theory - Gilroy and diasporic identity 7)  OSP: The Voice - blog case study

  1) Type up your feedback in   full  (you don't need to write the mark and grade if you want to keep this confidential).  WWW: Strong and clear  knowledge of bbc's mission statement! Excellent media theory references to Q3- which are appropriate EBI: Q2- Try to bring in other valid media effect theories and do not spend too long describing the CSP'S Q3- You spend too long at the beginning explaining the CSP and less focus on the Q 2) Focusing on the BBC  Newsbeat  question, write three ways it helps to fulfil the BBC's mission statement that you  didn't  include in your original assessment answer. Use the mark scheme for ideas. Educate: political side- awareness/ how public is affected Entertain: focus on "soft news"- keep interest 3) Question two asked you how  useful  media effects theories are in understanding the audience response to  War  of the Worlds . Complete the following: Gerbner's Cultivation theory: usef...

  OSP: Paul Gilroy - Postcolonial theory and diasporic identity Go to our Media Factsheet archive on the Media Shared drive and open  Factsheet 170: Gilroy – Ethnicity and Postcolonial Theory . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or you can  access it online here  using your Greenford Google login. Read the Factsheet and complete the following questions/tasks: 1) How does Gilroy suggest racial identities are constructed? He has consistently argued that racial  identities are historically constructed – formed by colonialization,  slavery, nationalist philosophies and consumer capitalism. 2) What does Gilroy suggest regarding the causes and history of racism? Gilroy states that racial difference  and racial identities are the product of racial oppression. Racial  identities are caused by historical conflicts that have brought different  groups into opposition. 3) What is ethnic absolut...

  Taylor Swift CSP - Audience and Industries Audience Background and audience wider reading Read  this Guardian feature on stan accounts and fandom . Answer the following questions: 1) What examples of fandom and celebrities are provided in the article? Keke Palmer, Matty Healy, Julia Fox and Taylor Swift 2) Why did Taylor Swift run into trouble with her fanbase?   The presale for Taylor Swift’s tour turned into a battle royale for fans locked out of Ticketmaster’s system, frazzled Swifties voiced their disappointment. 3) Do stan accounts reflect Clay Shirky's ideas regarding the 'end of audience'? How? Yes, Stan accounts demonstrate Shirky’s ‘end of audience’ concept because fans are no longer passive consumers of media—they’ve become active participants. They produce their own edits, memes, commentary, and content that shapes how others view their favourite artists. This shows that the audience now collaborates in media production rather than simply watching or li...

  Taylor Swift CSP - Language and Representations Narrative Go to  our Media Magazine archive  (issue  MM79 ) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions:  1) Why is Taylor Swift re-recording her earlier albums?  She is re-recording her music as a record company had bought all her music, therefore she wants to reclaim her music back and keep her music solely to her page. 2) Why did Taylor Swift choose to make the short film 'All Too Well'?  In order to demonstrate her ability to control her own narrative. 3) What other examples are provided in the article of Taylor Swift using media to construct her own image?  Her albums are available there and she directs all of her content aswell. Taylor Swift textual analysis Work through the following tasks to complete your textual analysis of Taylor Swift's website and social media.  1) Go to  Taylor Swift's website . What...

  Influencers and celebrity culture: blog tasks 1) How has YouTube "democratised media creativity"? YouTube has opened up media production to ordinary users who can now upload and share their own content. These users are often called ‘produsers’ or ‘prosumers’ . Unlike traditional media, content on YouTube is published before being judged by audiences. 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'? Many leading influencers are American, partly due to the global reach of the English language. However, this dominance allows U.S. creators to promote their lifestyles, ideologies, and cultural values to international audiences, spreading Western norms and attitudes across global digital platforms. 3) How do influencers reinforce capitalist ideologies? Influencers promote consumerism by subtly advertising products through endorsements, sponsorships, or product placements. Their content often encourages audience...