Baseline assessment learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). 

WWW:

Strong and clear  knowledge of bbc's mission statement!

Excellent media theory references to Q3- which are appropriate

EBI:

Q2- Try to bring in other valid media effect theories and do not spend too long describing the CSP'S

Q3- You spend too long at the beginning explaining the CSP and less focus on the Q

2) Focusing on the BBC Newsbeat question, write three ways it helps to fulfil the BBC's mission statement that you didn't include in your original assessment answer. Use the mark scheme for ideas.

Educate: political side- awareness/ how public is affected

Entertain: focus on "soft news"- keep interest

3) Question two asked you how useful media effects theories are in understanding the audience response to War  of the Worlds. Complete the following:

• Gerbner's Cultivation theory: useful or not useful? Why? 
• Gerbner’s Cultivation theory is very useful in understanding how American radio’s recent convention in the 1930s of ‘breaking news’ (‘We interrupt this broadcast to bring you…’) may have made audiences more likely to believe the fictional radio play was real. 
• Frankfurt School's Hypodermic Needle model: useful or not useful? Why?
•  The Frankfurt School’s hypodermic needle theory is arguably supported by the reported audience panic following the War of the Worlds broadcast in 1938. However, this theory has been widely discredited and considering a media audience as ‘empty vessels’ is overly simplistic and not useful.
• Stuart Hall's Reception theory: useful or not useful? Why?
•   Stuart Hall’s reception theory is arguably more useful than traditional effects theories in analysing audience reaction – some would have believed it (preferred reading?), other sections of the audiences would have challenged or rejected it entirely. Even then, was Welles’s intention to genuinely panic listeners (i.e. the preferred reading)? 

4) Write a full essay plan for the 25-mark Magazines question. The mark scheme contains plenty of ideas you can use here. Your plan should include notes/bullet points addressing the following:

• Introduction: one sentence answering the original question and laying out your argument clearly.
• Paragraph 1 content/ideas: talk about gq memebership - dutch (Name them)
• Paragraph 2 content/ideas: talk about gentlewoman club and Penny Martin
• Paragraph 3 content/ideas: comparsion of physcographics and demographics
• Conclusion: sum up your argument a final time in one sentence

5) Finally, identify three key skills/topics you want to work on in A Level Media this year before the final exam

Timing, application of more theories and question focus